BACK TO BASICS #7: Think it, be it

Welcome to the last in my Back to Basics series (don’t worry, the blogs will keep coming, but with this last bit under our belts we can move on to the really juicy stuff!)

In my last two posts I wrote about using positive language to create a positive brand and the need for not just the words but the tone and delivery to match if you’re to be believed.

But what if you’re just not feeling all that positive?  If you’re hacked off with the world and can’t even muster the enthusiasm to feed the cat, let alone promote your personal brand.


I know – easier said than done and believe me, I’m not averse to the odd occasion of negativity wallowing.  But I never do it without a deadline – a time by which I give myself a kick in the pants back to positivity. So here’s what you need to know to do exactly the same:

  • What’s in your mind is what you feel – Telling yourself you feel negative perpetuates the fact you feel negative – and all the while you wallow, mulling over the injustices of life, that’s exactly what you’re doing.  So start by recognising you’re doing it and consciously replace the negative thoughts with positive ones. Looking on the bright side may be an irritating trait in others when you want to sulk, but it’s the key to getting you back on track.
  • What you feel is what you look like – Your brain and body are great mates, so whatever one is doing, the other likes to follow.  When you feel negative your physiology changes to make sure you look negative too – with a face as long as a gas man’s mac and shoulders hunched like a stroppy teenager.  But you can use this synergy in your favour because…
  • You can change the way you look to change what you feel – So if you stand straight, hold your head high, slap a grin on your face and look confident your brain believes your body and the negativity starts to lift.  The more positive your brain feels, the more signals it sends to your body to match it, so you stand even straighter and the grin turns into a full-blown smile. 

And your wallowing hath ended!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other. 


One Comment to “BACK TO BASICS #7: Think it, be it”

  1. Hi Jennifer
    Thank you for writing such a great set of ‘basics’ ! I have learned a lot from reading them; previously my understanding of branding was limited to developing a ‘logo’, but I can see how much more holistic an approach is needed now. Personal image and the impact we make with it is something I have been thinking about for a while; it’s easy to underestimate it’s importance.
    And I think I might need to rethink the wording on my business cards now, too!
    I look forward to reading more of your blogs
    Sue :)

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