Business is changing – NSS*

Using personal brand to keep up with changes

In a somewhat *No Shit Sherlock way, my blog today is all about how business is changing.  Well, duh, who doesn’t know that.  But what astonishes me is how many people, whilst recognising the changes, and maybe even taking note of their impact, are doing nothing to keep up with them.

So I’d like to offer a bit of help and flag up how we all need to use our personal brand to keep ahead of the game.

Change #1
As we know the ‘job for life’ does not exist any more.  Now, transience is the order of the day, moving around to progress your career – in fact, one survey revealed that corporate leaders are changing jobs every 3.6 years. 

The impact
Career planning is no longer just something you do when you’re ready to move on, it’s something you need to be doing every day.

So use your personal brand to…
Nurture your contacts and sow the seeds of opportunity in people’s minds. If you’re clear about what you have to offer, and promote that, you make it easier for people to identify your benefits.  And once they’re clear about what those benefits are they can sell them to others who may just be looking for what you’ve got – which is how some of the best career moves are made.


Change #2

Something else that doesn’t exist any more is working in the office, 9 – 5.  Now, you can be working on the train, in the coffee shop, at your kitchen table, before the kids go to school, after the kids have gone to bed – after you’ve gone to bed. 

The impact
Great as that is, it means you become less visible, and if people don’t see you around, they don’t miss you when you’re gone. 

So use your personal brand to…
Find ways to maintain a presence even when you’re not in the office – to make sure people know the part you play.  Connect with people via the phone and email, but make sure your personality shines through when you do so you strengthen that personal connection.  And don’t be afraid to blow your own trumpet at the same time (or at least give it a little toot).  Being modest isn’t going to raise your visibility.


Change #3

Companies are no longer looking to grow simply by making profits, they’re looking to grow by making cuts – and that includes job cuts

The impact
Ask yourself this:  When your boss is sat with their list deciding who should stay and who should go what have you done to prove your worth? How will they know you are an asset to the business and not just a commodity?

So use your personal brand to…
Sell not only what you do but what that delivers – not just for the client, but for the company and, more importantly, for your boss.  The key is to highlight the skills you have that your boss doesn’t so that the prospect of losing those means your name stays on that list.

There’s plenty more changes to mention so stay tuned for my next blog – coming soon!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
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6 Responses to “Business is changing – NSS*”

  1. Enjoyed the read over my first injection of caffeen. The points are well made!

  2. Its ok for those of us who are articulate and outgoing. How do we help the quieter ones who may be just as effective and more productive.

    We need all types in a team as a leader who leads from the front may turn round and findout everyone else has gone home.

    Perhaps worth offering how you could assist different types the leader, the administrator and the project manager

  3. Hi Nick

    Thanks for your comments and I’ll look to address the different types of people in a future blog. Re: how do we help the quieter ones, I’ve known some great personal branders who are quietly confident and had just as much presence as the louder ones – I think ‘gravitas’ would be a big part of that.

    The point is perhaps, in today’s business world, keeping quiet and hoping your work will get noticed is not going to be as effective as it might once have been. We’re all so busy with our own work we’ll only look up if someone gives us something to look up for.

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