23/02/2011

What To Wear For Your Personal Brand

Natalia Colman Image Consultant Style SpecialistsGood things come to those who wait – and I’m pleased to announce that following my blog about addressing your dressing today’s offering is the delayed guest posting from style consultant and all-round fabulous woman Natalia Colman of Style Specialists

When Natalia recently found herself ‘sans model’ on a project she was doing with celebrity photographer Cat Hepple I was happy to step-in (well, who’d pass up an opportunity to be made to look glamorous and with Photoshop on hand to help out, I was onto a winner!)  So here’s her take on how image plays such an important part in your personal brand.  Over to Natalia…

“As an Image Consultant it’s my job (and my passion) to help people convey their skills, qualities and talents through the way they dress. 

“Whenever I work with any of my clients the first thing I assure them is I want them to be themselves and that getting dressed every day should be about getting across to people who they genuinely are on the inside.  Your clothes and accessories should be the icing on the cake and give people an instant impression of who you are and what you’re about.  Jennifer is a real expert at taking you through this process of internal self-discovery.  And when it comes to the external self-discovery of buying clothes and putting outfits together for different occasions, that’s when you can really have fun – dressing to represent your personal brand and doing it authentically.

“Jennifer and I have worked together creating outfits from her wardrobe for a variety of different events and occasions she needs to dress for. It’s always a great idea to spend some time in your own wardrobe doing some trying on and planning, writing up different combinations.  That way you avoid a clothes mountain and panic attack the next time you have to go to do some public speaking, go to a meeting, have  lunch with an important business contact or go along to a networking event.  When getting dressed for each occasion, you need to think about two things:

1. What you want people to notice about you  
2. What people expect from you

…then dress accordingly.

“In Jennifer’s case here are some outfits that she can go straight to when she’s out and about during the working day and how they do a great job of conveying Jennifer’s brand authentically.

“This navy blue matching dress and jacket is a favourite outfit of mine for Jennifer.  Navy is a dark colour that Jennifer Holloway Personal Brand Expert Yorkshire and Leedsconveys authority but is softer than black. How often do you see an ocean of black suits at conferences? If you really want to stand out then opt for charcoal grey or navy instead. These are still authoritative colours but will give you a different look to everyone else.  With everything matching from top-to-toe Jennifer’s outfit this gets across her attention to detail.

 “Jennifer really suits purple so this purple dress is a must for whenever she wants to make a bold statement and to lookBuilding brand repuation management coaching Leeds Yorkshire healthy and glowing.  The lovely corsage adds a quirky, modern twist to show that you can expect creative and flair every time you meet Jennifer!

“If you’re not sure what colours best suit your hair and skin tone it’s always good to have colour analysis and find out which shades and tones really give you the wow factors and which colours to avoid.

“This black and white outfit is perfect for a lunch or meeting clients that Jennifer knows well.  All the fabrics are softer, Personal brand image coaching consultant Leeds Yorkshirethe print on the skirt is bold so all of this contributes to making Jennifer more approachable. The jacket still conveys status and authority so if Jennifer wants a more relaxed look she can simply remove the jacket.

 “My favourite photo of all sums up Jennifer and her brand in a nutshell.  She has strong classicManaging personal brand reputation marketing yourself foundations but brings a modern twist to this with the shirt worn beneath her dress and the beautiful but unusual jewellery. This outfit says ‘Expect to rely on Jennifer’s knowledge and experience but also rely on her to shake things up and add her own special twist to everything she does!'”
Thanks Natalia – a great way to show how you can communicate your personal brand through your image (and she’s not even getting a penny for all that flattery!) And thanks too of course to Cat Hepple – a woman who has an eye for light and shade that’s like no-one I’ve met before.

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If you’ve enjoyed Natalia’s guest blog, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

16/02/2011

10 Networking Tips (if you want to make a bad impression)

Personal branding networking making right impressionAs they say about the best laid plans of mice and men…after ‘advertising’ a guest blog in my last post, circumstances have conspired to delay that.  However, I thought a bit of light relief for anyone who’s due to attend a networking event would more than make up for it.

So here’s my 10 Networking Tips – if you want to make a bad impression of your personal brand that is!  All of these I have had the unfortunate pleasure to have experienced!

Bad Impression Tip #1    
Shake hands limply using only the ends of your fingers, not your whole hand, as if you’re offering someone a dead fish.

Bad Impression Tip #2   
Make sure your hand is good and sweaty so the dead fish feels like it’s still wet.

Bad Impression Tip #3    
Alternatively, if you want to convey how important you are, crushing a person’s hand as you shake it sends the right message.

Bad Impression Tip #4   
If you’re a man meeting to a woman, especially for the first time, use your handshake as an opportunity to pull her in for a kiss (this is particularly effective if it’s sloppy enough to leave saliva on her cheek).

Bad Impression Tip #5    
Look over the person’s shoulder as they’re talking – it helps them understand how lucky they are to be speaking to someone as important as you.

Bad Impression Tip #6    
Stand really close to people to take up as much of their personal space as possible.

Bad Impression Tip #7    
Make sure you’ve smoked at least two packs of cigarettes and drunk 15 cups of coffee so your breath has that distinctive odour.

Bad Impression Tip #8    
Shorten the person’s name even though they introduced themselves with the full version eg “Hi, I’m Jennifer.”  “Nice to meet you Jenny.”

Bad Impression Tip #9    
Do all the talking – people really want to hear how fantastic you are, how much money you’re making, what an expensive holiday you’re taking, etc.

Bad Impression Tip #10    
Remember that every person you meet is a potential customer so always, always, always go for the hard sell.

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If you have your own networking ‘pet hates’ don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

09/02/2011

Addressing your Dressing

Personal brand for business in Yorkshire and LeedsOut of all the things that make up your personal brand your image is the first thing you need to get right, so it’s time we addressed your dressing.   

Think about it…if you are in a room of people and someone walks in, within seven seconds of spotting them you’ve  formed an opinon about them.  They haven’t opened their mouth or shaken your hand, but you already have a pretty good idea whether you’re buying into their personal brand.

What’s influencing that opinion?  How they look: their physique, their hairstyle, their clothing, their accessories, their personal hygeine – it’s all adding the picture. 

And every piece of the picture needs to add up.  We all know of someone whose attempt to convey a smart brand was let down by the fact their shirt collar was threadbare and their shoes were so scuffed and uncared for that the toes curled upwards.  Or someone whose pinstripe suit and snazzy tie conveyed an attention to appearance, only for that to be contradicted when they opened their mouth and their yellowing teeth and coffee and nicotine breath  told you otherwise.

So you have to ask yourself: “What do I want my image to tell people about me?”

The answer to that should reflect your personal brand.  For example, I define my image as ‘City with a twist’.  I’ll start by wearing something smart and having a hairstyle and make-up that wouldn’t look out of place in a boardroom (reflecting my brand attributes of confidence and making things happen).  But then I’ll always add something extra, like a big flower corsage or a multitude of pearl necklaces, to show I’m not your typical boardroom exec (reflecting my brand attributes of being ‘me’ and doing things my way).

So when you’re deciding what to wear in the morning, take time to think about what your key brand attributes are and whether your image (in all its forms) is saying that.  And if it’s not, perhaps it’s time to rethink your wardrobe, which is why my next blog will be a guest post from Natalia Colman, founder of Style Specialists.

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If you liked this blog don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

02/02/2011

Who’s buying your personal brand?

Who's buying your personal brandWithout a doubt, the answer to that question will be, “Not everyone.”  And that’s exactly as it should be. 

As I said in my last blog, PEOPLE BUY PEOPLE – and the trick to being confident with your personal brand is accepting not everyone is going to buy you.  So embrace the fact and let it give you confidence when it comes to promoting who you are and what you’re all about.  I certainly did…

I once received anonymous feedback on my brand (something everyone should do – a reality check is never a bad thing).  The person said: “Jennifer has a strong style, like double espresso, but sometimes I want tea.”

Now, my first reaction was horror.  “Oh my goodness, I’ve obviously annoyed someone by being too OTT.  I should tone it down in future and keep my mouth shut more.”

And then I remembered the 3 Golden Rules of Personal Branding:

1. Be Authentic
If I tried to sell tea just because I knew someone was a tea drinker somewhere down the road I’d slip back into my authentic role: a coffee seller.  As soon as that was revealed, they wouldn’t trust my brand and the buy in would stop.

2. Be Clear
My personal brand is double espresso – I have a strong style that lets you know I love and believe passionately in what I do.  Adding tea to the mix would add confusion, and confused people don’t buy.

3. Be Consistent
If I gave people double espresso one day and tea the next, they’d start to question what I was selling.  If people can’t trust what they’re getting, they’re not going to buy.

So the result is the same: lose sight of the rules and you lose the buy in of your audience. The great thing is though, there’ll be someone out there whose personal brand is all about tea and if they’re promoting that clearly, consistently and authentically, the tea drinkers will soon find them.

One caveat that needs to be added : if you’re finding that too few people are buying into your brand, it may not be that you haven’t found your market, but that what you’re selling isn’t what people want to buy.  So take time to re-evaluate your personal brand, still following the 3 Golden Rules – you could just find your perfect USP!

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If you liked this blog (or if you disagree with it) don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

28/01/2011

Power to the People!

personal brand coaching yorkshire reputation managementMy last two blogs – Business is Changing: Part I and Part II – were about setting the scene; making it clear that to get ahead in business today you need to use your personal brand to counteract the evolution of technology, working patterns, competition…the list goes on.

Getting a clear plan of action can be mind-boggling so if there was only one thing  readers should take from those blogs it’s this: PEOPLE BUY PEOPLE.

You’re probably nodding your head.  “Uh-huh, she’s got that right.”  You may even be thinking about times you’ve bought something you didn’t expect to, just because you just clicked with the salesperson.  (I’ve got a raspberry coloured knitted coat for exactly that reason.  Believe me, it looks a lot better than it sounds.)

You may also be thinking about times you didn’t buy something you were going to for exactly the opposite reason.  I had a friend who decided she was going to buy a new Audi A3 – sure as eggs is eggs.  So she drove to the nearest dealership, walked in, met the salesman and within 10 seconds thought, “I am never going to buy a car from you.”  The messages she got from his handshake and tone of voice communicated everything she needed to know about his personal brand…and she didn’t buy it.  He could have offered to gift wrap the car and deliver it to her door with a million quid in the boot and it would have made no difference.  So she got in her car, drove 13 miles to the next dealership and bought the A3 there.

Need any more convincing???

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If you liked this blog (or if you disagree with it) don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
24/01/2011

Business is Changing – NSS* (Part II)

Managing your personal brand in businessThanks for all the great feedback on Part 1 of this blog.  The comments on LinkedIn and Twitter show a lot of you are thinking the same as me: that you shouldn’t just accept business is changing – you should use your personal brand to keep up (or better still get ahead of the game).

So here’s Part II of my *No Shit Sherlock guide to changes in business to complete the picture.

Change #4
The viral nature of today’s communications is huge. Sharing details on Facebook, LinkedIn and Twitter is part of our daily lives. Before, what went on in a company, stayed in a company.  That mistake you made at the Christmas party when you got drunk and made a pass at the boss is no longer just talked about on Monday morning.  There’s photographic evidence and commentary all over the internet. 

The impact
Your reputation, good or bad, can be spread worldwide at the press of a button. After all, how many Americans (or us Brits for that matter) had heard of Tony Hayward before the BP oil spill?

So use your personal brand to…
Proactively build a positive reputation so, should something go wrong, you have some credit in the bank to stand you in good stead.  Because if your personal brand rating is in plus figures, a knock to it with some bad press will hopefully just take you back to zero (which is a set back but not a catastrophe).  But if you’ve done nothing to establish your brand and you’re at zero on the scale, the same circumstances will see you in minus figures – which is a much harder place to get back from.

Change #5
This change links to #4, as well as #1 and #2 in the previous blog.  Advances in technology now allow us to work ‘Martini Hours’ – any time, any place, any where – and that’s increased competition.

The impact
If people don’t need to be in the office to work, you’re not just competing for jobs and contracts with others in the same town or region, you could be competing with people on another continent (just look at the trend for moving call centres to India).

So use your personal brand to…
Be overt about the value of your face-to-face, personal interaction and demonstrate the extra mile you go for people because your regular contact has created a rapport and relationship that they just won’t get from someone in a different time zone.

Change #6
All of the changes I’ve been talking about lead to one thing: increased choice.  This has lots of upsides but a big downside is we’ve reached saturation point, leaving decision-making a lot harder.  In the old days, logic would take care of it; if two people went for a job and one had a qualification the other didn’t, the qualified one would be odds on to get it.  Now, everyone going for the job is qualified, there’s no difference between them, so logic won’t work.

The impact
Instead, people are using more emotional reasoning to make a decision.  They look for a connection to the person, measuring their values, behaviours, attitudes, etc against their own.

So use your personal brand to…
Set out your stall with more than just your skills – be clear about the emotional value you offer too.  Reveal something of you as a person, to differentiate yourself from the next candidate and take advantage of creating a bond others might not.  For instance, I often drop into conversations that I keep bees and I can’t tell you how many times I’ve had the response, “Really, I’m a beekeeper too!”   The result?  Our conversation moves to a personal level where the chances of me standing out from the crowd increase immeasurably.

So now you know what to do – what are you waiting for?!

If you agree or disagree with this blog, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
19/01/2011

Business is changing – NSS*

Using personal brand to keep up with changes

In a somewhat *No Shit Sherlock way, my blog today is all about how business is changing.  Well, duh, who doesn’t know that.  But what astonishes me is how many people, whilst recognising the changes, and maybe even taking note of their impact, are doing nothing to keep up with them.

So I’d like to offer a bit of help and flag up how we all need to use our personal brand to keep ahead of the game.

Change #1
As we know the ‘job for life’ does not exist any more.  Now, transience is the order of the day, moving around to progress your career – in fact, one survey revealed that corporate leaders are changing jobs every 3.6 years. 

The impact
Career planning is no longer just something you do when you’re ready to move on, it’s something you need to be doing every day.

So use your personal brand to…
Nurture your contacts and sow the seeds of opportunity in people’s minds. If you’re clear about what you have to offer, and promote that, you make it easier for people to identify your benefits.  And once they’re clear about what those benefits are they can sell them to others who may just be looking for what you’ve got – which is how some of the best career moves are made.


Change #2

Something else that doesn’t exist any more is working in the office, 9 – 5.  Now, you can be working on the train, in the coffee shop, at your kitchen table, before the kids go to school, after the kids have gone to bed – after you’ve gone to bed. 

The impact
Great as that is, it means you become less visible, and if people don’t see you around, they don’t miss you when you’re gone. 

So use your personal brand to…
Find ways to maintain a presence even when you’re not in the office – to make sure people know the part you play.  Connect with people via the phone and email, but make sure your personality shines through when you do so you strengthen that personal connection.  And don’t be afraid to blow your own trumpet at the same time (or at least give it a little toot).  Being modest isn’t going to raise your visibility.


Change #3

Companies are no longer looking to grow simply by making profits, they’re looking to grow by making cuts – and that includes job cuts

The impact
Ask yourself this:  When your boss is sat with their list deciding who should stay and who should go what have you done to prove your worth? How will they know you are an asset to the business and not just a commodity?

So use your personal brand to…
Sell not only what you do but what that delivers – not just for the client, but for the company and, more importantly, for your boss.  The key is to highlight the skills you have that your boss doesn’t so that the prospect of losing those means your name stays on that list.

There’s plenty more changes to mention so stay tuned for my next blog – coming soon!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
12/01/2011

BACK TO BASICS #7: Think it, be it

Welcome to the last in my Back to Basics series (don’t worry, the blogs will keep coming, but with this last bit under our belts we can move on to the really juicy stuff!)

In my last two posts I wrote about using positive language to create a positive brand and the need for not just the words but the tone and delivery to match if you’re to be believed.

But what if you’re just not feeling all that positive?  If you’re hacked off with the world and can’t even muster the enthusiasm to feed the cat, let alone promote your personal brand.

Well…SNAP OUT OF IT!

I know – easier said than done and believe me, I’m not averse to the odd occasion of negativity wallowing.  But I never do it without a deadline – a time by which I give myself a kick in the pants back to positivity. So here’s what you need to know to do exactly the same:

  • What’s in your mind is what you feel – Telling yourself you feel negative perpetuates the fact you feel negative – and all the while you wallow, mulling over the injustices of life, that’s exactly what you’re doing.  So start by recognising you’re doing it and consciously replace the negative thoughts with positive ones. Looking on the bright side may be an irritating trait in others when you want to sulk, but it’s the key to getting you back on track.
  • What you feel is what you look like – Your brain and body are great mates, so whatever one is doing, the other likes to follow.  When you feel negative your physiology changes to make sure you look negative too – with a face as long as a gas man’s mac and shoulders hunched like a stroppy teenager.  But you can use this synergy in your favour because…
  • You can change the way you look to change what you feel – So if you stand straight, hold your head high, slap a grin on your face and look confident your brain believes your body and the negativity starts to lift.  The more positive your brain feels, the more signals it sends to your body to match it, so you stand even straighter and the grin turns into a full-blown smile. 

And your wallowing hath ended!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other. 

05/01/2011

BACK TO BASICS #6: It’s more than words

Welcome to 2011 – the year I predict personal branding is really going to raise its profile in the UK as more people than ever are going to discover the power of being more successful just by being themselves.

So whether you’ve been following my Back to Basics series to get to grips with the fundamentals of personal branding, or have just been reminding yourself of what’s important, here’s the latest installment for your reading delight.

In my last blog I highlighted how using positive language will go a long way to creating a positive personal brand – it’s a lot easier for people to buy into a ‘can do’ brand than a ‘can’t do’ one.  But not only do your words need to be positive, your delivery of them does too.  Here’s why…

The psychologist Albert Mehrabian discovered that, when people give us messages, we take only 7% of our information from the words they speak.  Instead, it’s their tone of voice (38%) and body language (55%) that give us the lion’s share of what we need to know. 

So when a ‘can do’ person says, “I’m great at working with a team,” the energy in their voice and the smile on their face will make sure you absolutely believe them.  But if a ‘can’t do’ person says the same thing, with a voice like a wet weekend in Wigan and their back to the rest of the room, they’ll never be believed.

Or another example (one for the ladies): you walk into the living room all dressed up for a night out and ask your other half, “How do I look?”  He replies, “You look great,” but as he’s saying it with a distant voice and his eyes on the telly, you know what he actually means is, “Uh…did you say something?  Go on Rooney, get it in the back of the net!”

So the vocabulary, tone and physiology have to match at all times for your brand to be authentic.  I’ll explain one last thing about projecting a positive brand in my next blog, so stay tuned folks!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other. 

30/12/2010

BACK TO BASICS #5: Accentuate the positive

Howdy!  And welcome to my latest musings in my Back to Basics series, aimed at answering all those personal branding questions you wanted to ask, but were too embarrassed to.

Today’s blog explains how, by projecting a positive personal brand, you’ll be seen as a positive brand because even though you can’t entirely control how others see you, you can certainly influence it.  Let me explain…

Can not can’t

In this life there are two types of people – the ‘can do’ and the ‘can’t do’.  Time spent with a ‘can do’ is like drinking half a dozen espressos on the trot – you come away fired up and full of enthusiasm.  But being with a ‘can’t do’ is like spending a bank holiday weekend in a caravan with the rain lashing at the windows and only a 100 piece jigsaw of a kitten to keep you company.

Attitude is obviously a big factor, but playing a part in that is the language they use. 

CAN DO: You can use the projector when we’ve finished our meeting
Can’t do: You can’t use the projector right now

CAN DO: I can do any day from Monday to Thursday
Can’t do: I can’t do Friday

CAN DO: I can start that once I’ve finished this
Can’t do: I can’t do that right now

The meanings are the same but the ‘can do’ people are projecting a positive personal brand.  So when you’re next typing an email or talking on the phone, think about what you’re saying – it’s a great opportunity for you to accentuate the positive and, along with it, your personal brand.

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other.