Archive for ‘Define your brand’

20/04/2011

Try the personal brand experiment

Experiment with your personal brandLet’s try an experiment.  Grab yourself a pen and paper and before you read any further than this sentence, write down your answer to the following question: “What do you offer as your personal brand?”

x

x

[I’m leaving a bit of a gap here so you don’t cheat and read ahead!]

x

x

So what did you put? Did you answer with a description of what you DO, or did you answer with a description of what YOU do?

The difference?  The first one is the default setting we’ve been trained to use – to define ourselves by our job titles and roles. But whilst that is certainly part of what you have to offer, if you leave your personal brand at that all you’re doing is putting yourself into a box with every other person that does that job.

The second description however – what YOU do – says what you bring to the job that others don’t. And that’s what people need to know when they’re deciding whether or not to buy into you.  So think about that the next time you’re promoting your personal brand!

PS: If you’d like to meet me in person to find out more about your personal brand I’m running a workshop with the fabulous image consultant Natalia Colman of Style Specialists, whose guest blog has appeared on this site.  All the information is at: http://lookinggoodsoundinggreat.eventbrite.com/

PPS: I’ll be taking advantage of the unusually long Easter break to unchain myself from my laptop and spend some time outdoors chasing the chickens from the vegetable patch and doing other fun pursuits – so my next blog will follow in a couple of weeks’ time.  Cheers and enjoy the sunshine if we get it!

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I’d love to know how you got on with the experiment so leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
05/04/2011

“And What Do You Do?” The Answer: Pt 2

Personal branding reputation management marketing yourself business introductions So you’ve read my introduction to the dreaded question, And what do you do?” and you’ve read how you could answer the question if you’re just starting out in personal branding.  But if you’re someone who really wants to tap into the power of your personal brand, perhaps you’re ready to be a bit more radical, to deliver a reply that really gets people thinking – then this blog is for you!

As anyone who’s read the excellent book The Jelly Effect will know, to be really effective at selling yourself, your communication need to focus on the benefits you deliver – the after-effect you will leave people with when they work with you.  There’s a whole process the book takes you through to determine what those benefits are, but for those with less time to spare, here’s my take on Andy Bounds‘ words of wisdom.

Get yourself a pen and paper and write down the answers to these questions:

Q1. Who do you help?
Q2. What do you help them do? (think hard not about the specifics of what you do, but the benefits that brings to your clients)
Q3. Why is that important in today’s world of business?
Q4. How do you deliver those benefits? (now you can put a few specifics about what you do)
Q5. What are some great examples of when you’ve done that?

And here’s how those answers fit together to form your reply to the question, “And what do you do”:

“I help

to
.”
  Using me as an example, I might say, “I help business leaders to get the right people saying the right things about them.”

Then stop…say no more…not a word….and wait for them to ask you more.

“So what is it you do?”  Now you reply with your answer to Q3.  This is about adding a bit of context to make the listener understand it’s relevant to them, so in my case it might be: “Well, you know how ‘people buy people’ and they can only do that if they know what they’re buying into? I teach people how to define and promote what I call their ‘personal brand’.”

If they’re like most people, the listener will then ask, “How do you do that?” which is when you go into a bit more detail with your answers to Q4 and Q5.  A good way to lead into that is to ask the person about their experiences in the area you work in. So I might say, “In essence your personal brand is what people say about you when you’re not in the room…so what do you think they say about you?”

When they answer I use that as the basis of talking about how I can help them find out specifically what’s being said (I offer a personal brand 360), define what it is they want people saying (another service) and teach them how to promote that (another service) all the while giving examples of how I’ve done that with clients.

This is very different from how we’ve been taught to give our answer ie state your job title and the company you work for, so it may feel a little odd at first replying in this manner.  But keep trying it out, adapting what you say based on what gets a good (or not so good) reaction.  I promise you’ll be more memorable than the other people your listener meets that day!

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If you’ve enjoyed these musings, or have followed this advice and want to share how you got on, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

 
Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
28/03/2011

“And What Do You Do?” The Answer: Pt 1

Personal branding reputation management marketing yourself business introductionsI set the scene in my last blog: you’re at a networking event or you’ve been introduced to someone.  You shake their hand, give them your business card and then they ask those five dreaded words: “And what do you do?”

If you’re anything like my clients before our work together, you’ll be hesitantly replying with something that you hope doesn’t make you sound like a big head or an idiot. But wouldn’t you rather reply confidently with something that promoted your personal brand and made you stand out from the crowd?

Well, as my clients can vouch, with my guidance and a bit of thinking time, plus some practice, you can.  So here’s Part 1 of my ‘how to’ guide.  Why only Part 1?  Because I’ve worked with enough people to know that some are comfortable blowing their trumpet loudly and others less so and depending on which you are, how you answer the question, “And what do you do?” will differ.

So Part 1 is for those who are just starting out promoting their personal brand, who know they need to turn up  the volume on their trumpet blowing but aren’t yet ready to give it the full toot; who aren’t comfortable answering the question without including their job title.  If that’s you, get yourself a pen and paper and write down your answer to these four questions:

Q1. What job do you do?
Q2. Who do you help?
Q3. What do you help them do? (think hard not about the specifics of what you do, but the benefits you bring your clients by doing that)
Q4. How do you help them do that?

Now use what you’ve written to fill in the gaps below and you’ll have your answer:

“I help

to
because I’m a
.”

So an example of my answer would be, “I help business leaders to be more successful just by being themselves, because I’m a personal brand coach.”

Or if you’re happy to leave out your job title, an alternative would be:

“I help

to
by
.”

At a recent seminar I gave, someone who’s original reply had consisted of a job title that was so convoluted no-one in the audience understood what it meant, ended up with the much better reply: “I help shareholders to buy and sell businesses by giving them the advice they need.”

The reason you’re stating how and who you help first and your job title second is because as soon as you tell someone your occupation their mind puts you in a box with everyone else they’ve ever met with who does that job.  So you need to get them interested with the benefits you bring before revealing what you do.

Now you have your answer, go out and try it.  I guarantee you’ll feel like a numpty the first time you do (I certainly did the first time I told people I was ‘The Antidote to Yes Men’) but watch and listen to their response.  Because I also guarantee they won’t sneer and walk off in the other direction.  On the contrary, they’re likely to ask you more questions about what you do, which is exactly what you want, because now you can elaborate and promote your personal brand even more.

But if you’ve read all that and think you’re up for something a little more radical, stay tuned for Part 2 of this blog when I’ll be helping the more experienced personal branders among you to come up with your answer!

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So what do you say when you’re asked, “And what do you do?”  Or what’s the best/worst answer you’ve ever heard? Leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.  Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
23/02/2011

What To Wear For Your Personal Brand

Natalia Colman Image Consultant Style SpecialistsGood things come to those who wait – and I’m pleased to announce that following my blog about addressing your dressing today’s offering is the delayed guest posting from style consultant and all-round fabulous woman Natalia Colman of Style Specialists

When Natalia recently found herself ‘sans model’ on a project she was doing with celebrity photographer Cat Hepple I was happy to step-in (well, who’d pass up an opportunity to be made to look glamorous and with Photoshop on hand to help out, I was onto a winner!)  So here’s her take on how image plays such an important part in your personal brand.  Over to Natalia…

“As an Image Consultant it’s my job (and my passion) to help people convey their skills, qualities and talents through the way they dress. 

“Whenever I work with any of my clients the first thing I assure them is I want them to be themselves and that getting dressed every day should be about getting across to people who they genuinely are on the inside.  Your clothes and accessories should be the icing on the cake and give people an instant impression of who you are and what you’re about.  Jennifer is a real expert at taking you through this process of internal self-discovery.  And when it comes to the external self-discovery of buying clothes and putting outfits together for different occasions, that’s when you can really have fun – dressing to represent your personal brand and doing it authentically.

“Jennifer and I have worked together creating outfits from her wardrobe for a variety of different events and occasions she needs to dress for. It’s always a great idea to spend some time in your own wardrobe doing some trying on and planning, writing up different combinations.  That way you avoid a clothes mountain and panic attack the next time you have to go to do some public speaking, go to a meeting, have  lunch with an important business contact or go along to a networking event.  When getting dressed for each occasion, you need to think about two things:

1. What you want people to notice about you  
2. What people expect from you

…then dress accordingly.

“In Jennifer’s case here are some outfits that she can go straight to when she’s out and about during the working day and how they do a great job of conveying Jennifer’s brand authentically.

“This navy blue matching dress and jacket is a favourite outfit of mine for Jennifer.  Navy is a dark colour that Jennifer Holloway Personal Brand Expert Yorkshire and Leedsconveys authority but is softer than black. How often do you see an ocean of black suits at conferences? If you really want to stand out then opt for charcoal grey or navy instead. These are still authoritative colours but will give you a different look to everyone else.  With everything matching from top-to-toe Jennifer’s outfit this gets across her attention to detail.

 “Jennifer really suits purple so this purple dress is a must for whenever she wants to make a bold statement and to lookBuilding brand repuation management coaching Leeds Yorkshire healthy and glowing.  The lovely corsage adds a quirky, modern twist to show that you can expect creative and flair every time you meet Jennifer!

“If you’re not sure what colours best suit your hair and skin tone it’s always good to have colour analysis and find out which shades and tones really give you the wow factors and which colours to avoid.

“This black and white outfit is perfect for a lunch or meeting clients that Jennifer knows well.  All the fabrics are softer, Personal brand image coaching consultant Leeds Yorkshirethe print on the skirt is bold so all of this contributes to making Jennifer more approachable. The jacket still conveys status and authority so if Jennifer wants a more relaxed look she can simply remove the jacket.

 “My favourite photo of all sums up Jennifer and her brand in a nutshell.  She has strong classicManaging personal brand reputation marketing yourself foundations but brings a modern twist to this with the shirt worn beneath her dress and the beautiful but unusual jewellery. This outfit says ‘Expect to rely on Jennifer’s knowledge and experience but also rely on her to shake things up and add her own special twist to everything she does!'”
Thanks Natalia – a great way to show how you can communicate your personal brand through your image (and she’s not even getting a penny for all that flattery!) And thanks too of course to Cat Hepple – a woman who has an eye for light and shade that’s like no-one I’ve met before.

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If you’ve enjoyed Natalia’s guest blog, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

09/02/2011

Addressing your Dressing

Personal brand for business in Yorkshire and LeedsOut of all the things that make up your personal brand your image is the first thing you need to get right, so it’s time we addressed your dressing.   

Think about it…if you are in a room of people and someone walks in, within seven seconds of spotting them you’ve  formed an opinon about them.  They haven’t opened their mouth or shaken your hand, but you already have a pretty good idea whether you’re buying into their personal brand.

What’s influencing that opinion?  How they look: their physique, their hairstyle, their clothing, their accessories, their personal hygeine – it’s all adding the picture. 

And every piece of the picture needs to add up.  We all know of someone whose attempt to convey a smart brand was let down by the fact their shirt collar was threadbare and their shoes were so scuffed and uncared for that the toes curled upwards.  Or someone whose pinstripe suit and snazzy tie conveyed an attention to appearance, only for that to be contradicted when they opened their mouth and their yellowing teeth and coffee and nicotine breath  told you otherwise.

So you have to ask yourself: “What do I want my image to tell people about me?”

The answer to that should reflect your personal brand.  For example, I define my image as ‘City with a twist’.  I’ll start by wearing something smart and having a hairstyle and make-up that wouldn’t look out of place in a boardroom (reflecting my brand attributes of confidence and making things happen).  But then I’ll always add something extra, like a big flower corsage or a multitude of pearl necklaces, to show I’m not your typical boardroom exec (reflecting my brand attributes of being ‘me’ and doing things my way).

So when you’re deciding what to wear in the morning, take time to think about what your key brand attributes are and whether your image (in all its forms) is saying that.  And if it’s not, perhaps it’s time to rethink your wardrobe, which is why my next blog will be a guest post from Natalia Colman, founder of Style Specialists.

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If you liked this blog don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

24/01/2011

Business is Changing – NSS* (Part II)

Managing your personal brand in businessThanks for all the great feedback on Part 1 of this blog.  The comments on LinkedIn and Twitter show a lot of you are thinking the same as me: that you shouldn’t just accept business is changing – you should use your personal brand to keep up (or better still get ahead of the game).

So here’s Part II of my *No Shit Sherlock guide to changes in business to complete the picture.

Change #4
The viral nature of today’s communications is huge. Sharing details on Facebook, LinkedIn and Twitter is part of our daily lives. Before, what went on in a company, stayed in a company.  That mistake you made at the Christmas party when you got drunk and made a pass at the boss is no longer just talked about on Monday morning.  There’s photographic evidence and commentary all over the internet. 

The impact
Your reputation, good or bad, can be spread worldwide at the press of a button. After all, how many Americans (or us Brits for that matter) had heard of Tony Hayward before the BP oil spill?

So use your personal brand to…
Proactively build a positive reputation so, should something go wrong, you have some credit in the bank to stand you in good stead.  Because if your personal brand rating is in plus figures, a knock to it with some bad press will hopefully just take you back to zero (which is a set back but not a catastrophe).  But if you’ve done nothing to establish your brand and you’re at zero on the scale, the same circumstances will see you in minus figures – which is a much harder place to get back from.

Change #5
This change links to #4, as well as #1 and #2 in the previous blog.  Advances in technology now allow us to work ‘Martini Hours’ – any time, any place, any where – and that’s increased competition.

The impact
If people don’t need to be in the office to work, you’re not just competing for jobs and contracts with others in the same town or region, you could be competing with people on another continent (just look at the trend for moving call centres to India).

So use your personal brand to…
Be overt about the value of your face-to-face, personal interaction and demonstrate the extra mile you go for people because your regular contact has created a rapport and relationship that they just won’t get from someone in a different time zone.

Change #6
All of the changes I’ve been talking about lead to one thing: increased choice.  This has lots of upsides but a big downside is we’ve reached saturation point, leaving decision-making a lot harder.  In the old days, logic would take care of it; if two people went for a job and one had a qualification the other didn’t, the qualified one would be odds on to get it.  Now, everyone going for the job is qualified, there’s no difference between them, so logic won’t work.

The impact
Instead, people are using more emotional reasoning to make a decision.  They look for a connection to the person, measuring their values, behaviours, attitudes, etc against their own.

So use your personal brand to…
Set out your stall with more than just your skills – be clear about the emotional value you offer too.  Reveal something of you as a person, to differentiate yourself from the next candidate and take advantage of creating a bond others might not.  For instance, I often drop into conversations that I keep bees and I can’t tell you how many times I’ve had the response, “Really, I’m a beekeeper too!”   The result?  Our conversation moves to a personal level where the chances of me standing out from the crowd increase immeasurably.

So now you know what to do – what are you waiting for?!

If you agree or disagree with this blog, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
19/01/2011

Business is changing – NSS*

Using personal brand to keep up with changes

In a somewhat *No Shit Sherlock way, my blog today is all about how business is changing.  Well, duh, who doesn’t know that.  But what astonishes me is how many people, whilst recognising the changes, and maybe even taking note of their impact, are doing nothing to keep up with them.

So I’d like to offer a bit of help and flag up how we all need to use our personal brand to keep ahead of the game.

Change #1
As we know the ‘job for life’ does not exist any more.  Now, transience is the order of the day, moving around to progress your career – in fact, one survey revealed that corporate leaders are changing jobs every 3.6 years. 

The impact
Career planning is no longer just something you do when you’re ready to move on, it’s something you need to be doing every day.

So use your personal brand to…
Nurture your contacts and sow the seeds of opportunity in people’s minds. If you’re clear about what you have to offer, and promote that, you make it easier for people to identify your benefits.  And once they’re clear about what those benefits are they can sell them to others who may just be looking for what you’ve got – which is how some of the best career moves are made.


Change #2

Something else that doesn’t exist any more is working in the office, 9 – 5.  Now, you can be working on the train, in the coffee shop, at your kitchen table, before the kids go to school, after the kids have gone to bed – after you’ve gone to bed. 

The impact
Great as that is, it means you become less visible, and if people don’t see you around, they don’t miss you when you’re gone. 

So use your personal brand to…
Find ways to maintain a presence even when you’re not in the office – to make sure people know the part you play.  Connect with people via the phone and email, but make sure your personality shines through when you do so you strengthen that personal connection.  And don’t be afraid to blow your own trumpet at the same time (or at least give it a little toot).  Being modest isn’t going to raise your visibility.


Change #3

Companies are no longer looking to grow simply by making profits, they’re looking to grow by making cuts – and that includes job cuts

The impact
Ask yourself this:  When your boss is sat with their list deciding who should stay and who should go what have you done to prove your worth? How will they know you are an asset to the business and not just a commodity?

So use your personal brand to…
Sell not only what you do but what that delivers – not just for the client, but for the company and, more importantly, for your boss.  The key is to highlight the skills you have that your boss doesn’t so that the prospect of losing those means your name stays on that list.

There’s plenty more changes to mention so stay tuned for my next blog – coming soon!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 
16/12/2010

BACK TO BASICS #3: Beliefs and perceptions

Welcome to the third installment of my Back to Basics series – one that is short and sweet (but no less important for that).  Because, when I’ve written previously about what a personal brand is and how it works I’ve been talking about what you believe your brand to be. 

But just as important is what others perceive it to be, because as Jeff Bezos, the founder of Amazon, said, “Your brand is what people say about you when you’re not in the room.”  Those perceptions are formed from the instant someone meets you and in my next blog I’ll be showing you exactly how that works.

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other. 

30/11/2010

The gift that just keeps giving

Everyone has a personal brand – whether they know it or not.  But if you take the time to define exactly what that brand is and then learn how to promote that to your audiences, you’ll get payback – BIG TIME! Here are just 10 of the benefits of personal branding:

1. Defining your personal brand gives you the confidence to be yourself.
2. Being yourself is a lot easier than trying to be someone else.
3. By focusing on what’s great you add clarity to your brand.
4. You can also pinpoint the thing that really makes you stand out from the crowd.
5. Promoting your personal brand helps you sell your benefits to your audiences.
6. By selling the benefits people know what they’re buying into.
7. Doing this consistently helps people to trust what they’re buying into.
8. People like to put things into neat little boxes in their mind, so you give them the box to put you into.
9. By having you in a neat box, it’s easier for people to sell you and your benefits to others.
10. If you don’t do all of that, you’ll get left behind.

And if you enjoyed this blog, please take a second to click on the buttons below to share it with your online community – thank you!

26/11/2010

The 3 Golden Rules of Personal Branding

Life’s full of lists, isn’t it?  The Top 10 this, the 100 Greatest that, 50 Things To Do Before…

Well here’s another – The 3 Golden Rules of Personal Branding.  There are of course many more than just three, but when it comes to the basics, if you get these right you’ll be half way there:

Rule #1 – Be Authentic
I wrote in an earlier blog that ‘faking it to make it’ doesn’t cut any ice in personal branding; people will always suss you out and your credibility will disappear faster than a chocolate biscuit at a Weight Watchers meeting.  So stop being who you think your audience wants you to be and instead try being yourself.  It’s incredibly liberating and it’s a lot less effort (one of my clients said she couldn’t believe how much time she’d wasted in her career trying to be someone else).

Rule #2 – Be Clear
Think of defining your personal brand as being like a chef creating a signature dish: you have hundreds of ingredients at your disposal (your values, beliefs, reputation, behaviour, skills, image, etc) but if you used all of them in your personal brand you’d overwhelm people’s palates.  Instead, you need to create your personal brand using only a handful of the best ingredients – the ones that really make you stand out from the crowd and tell people all they need to know about you.  And that will make it easier to follow Rule #3…

Rule #3 – Be Consistent
…because if you’re selling the same personal brand every time people meet you you’ll soon become renowned for it.  And that way, when people want what you’re offering, they’ll know exactly where to go for it.

And if you enjoyed this blog, please take a second to click on the buttons below to share it with your online community – thank you!