What To Wear For Your Personal Brand

Natalia Colman Image Consultant Style SpecialistsGood things come to those who wait – and I’m pleased to announce that following my blog about addressing your dressing today’s offering is the delayed guest posting from style consultant and all-round fabulous woman Natalia Colman of Style Specialists

When Natalia recently found herself ‘sans model’ on a project she was doing with celebrity photographer Cat Hepple I was happy to step-in (well, who’d pass up an opportunity to be made to look glamorous and with Photoshop on hand to help out, I was onto a winner!)  So here’s her take on how image plays such an important part in your personal brand.  Over to Natalia…

“As an Image Consultant it’s my job (and my passion) to help people convey their skills, qualities and talents through the way they dress. 

“Whenever I work with any of my clients the first thing I assure them is I want them to be themselves and that getting dressed every day should be about getting across to people who they genuinely are on the inside.  Your clothes and accessories should be the icing on the cake and give people an instant impression of who you are and what you’re about.  Jennifer is a real expert at taking you through this process of internal self-discovery.  And when it comes to the external self-discovery of buying clothes and putting outfits together for different occasions, that’s when you can really have fun – dressing to represent your personal brand and doing it authentically.

“Jennifer and I have worked together creating outfits from her wardrobe for a variety of different events and occasions she needs to dress for. It’s always a great idea to spend some time in your own wardrobe doing some trying on and planning, writing up different combinations.  That way you avoid a clothes mountain and panic attack the next time you have to go to do some public speaking, go to a meeting, have  lunch with an important business contact or go along to a networking event.  When getting dressed for each occasion, you need to think about two things:

1. What you want people to notice about you  
2. What people expect from you

…then dress accordingly.

“In Jennifer’s case here are some outfits that she can go straight to when she’s out and about during the working day and how they do a great job of conveying Jennifer’s brand authentically.

“This navy blue matching dress and jacket is a favourite outfit of mine for Jennifer.  Navy is a dark colour that Jennifer Holloway Personal Brand Expert Yorkshire and Leedsconveys authority but is softer than black. How often do you see an ocean of black suits at conferences? If you really want to stand out then opt for charcoal grey or navy instead. These are still authoritative colours but will give you a different look to everyone else.  With everything matching from top-to-toe Jennifer’s outfit this gets across her attention to detail.

 “Jennifer really suits purple so this purple dress is a must for whenever she wants to make a bold statement and to lookBuilding brand repuation management coaching Leeds Yorkshire healthy and glowing.  The lovely corsage adds a quirky, modern twist to show that you can expect creative and flair every time you meet Jennifer!

“If you’re not sure what colours best suit your hair and skin tone it’s always good to have colour analysis and find out which shades and tones really give you the wow factors and which colours to avoid.

“This black and white outfit is perfect for a lunch or meeting clients that Jennifer knows well.  All the fabrics are softer, Personal brand image coaching consultant Leeds Yorkshirethe print on the skirt is bold so all of this contributes to making Jennifer more approachable. The jacket still conveys status and authority so if Jennifer wants a more relaxed look she can simply remove the jacket.

 “My favourite photo of all sums up Jennifer and her brand in a nutshell.  She has strong classicManaging personal brand reputation marketing yourself foundations but brings a modern twist to this with the shirt worn beneath her dress and the beautiful but unusual jewellery. This outfit says ‘Expect to rely on Jennifer’s knowledge and experience but also rely on her to shake things up and add her own special twist to everything she does!'”
Thanks Natalia – a great way to show how you can communicate your personal brand through your image (and she’s not even getting a penny for all that flattery!) And thanks too of course to Cat Hepple – a woman who has an eye for light and shade that’s like no-one I’ve met before.


If you’ve enjoyed Natalia’s guest blog, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 


4 Responses to “What To Wear For Your Personal Brand”

  1. Stunning photos and as ever, brilliant advice from Natalia. This was a great afternoon read.

  2. Fabulous to work with you both. You are such dynamic and creative women.

    I’m so thrilled you love the images.

    Cat Hepple


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