Power to the People!

personal brand coaching yorkshire reputation managementMy last two blogs – Business is Changing: Part I and Part II – were about setting the scene; making it clear that to get ahead in business today you need to use your personal brand to counteract the evolution of technology, working patterns, competition…the list goes on.

Getting a clear plan of action can be mind-boggling so if there was only one thing  readers should take from those blogs it’s this: PEOPLE BUY PEOPLE.

You’re probably nodding your head.  “Uh-huh, she’s got that right.”  You may even be thinking about times you’ve bought something you didn’t expect to, just because you just clicked with the salesperson.  (I’ve got a raspberry coloured knitted coat for exactly that reason.  Believe me, it looks a lot better than it sounds.)

You may also be thinking about times you didn’t buy something you were going to for exactly the opposite reason.  I had a friend who decided she was going to buy a new Audi A3 – sure as eggs is eggs.  So she drove to the nearest dealership, walked in, met the salesman and within 10 seconds thought, “I am never going to buy a car from you.”  The messages she got from his handshake and tone of voice communicated everything she needed to know about his personal brand…and she didn’t buy it.  He could have offered to gift wrap the car and deliver it to her door with a million quid in the boot and it would have made no difference.  So she got in her car, drove 13 miles to the next dealership and bought the A3 there.

Need any more convincing???


If you liked this blog (or if you disagree with it) don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you! 

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other. 

6 Responses to “Power to the People!”

  1. So true Jennifer! And I would imagine that we could all recollect an occasion when we didn’t buy for that very reason.


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