BACK TO BASICS #3: Beliefs and perceptions

Welcome to the third installment of my Back to Basics series – one that is short and sweet (but no less important for that).  Because, when I’ve written previously about what a personal brand is and how it works I’ve been talking about what you believe your brand to be. 

But just as important is what others perceive it to be, because as Jeff Bezos, the founder of Amazon, said, “Your brand is what people say about you when you’re not in the room.”  Those perceptions are formed from the instant someone meets you and in my next blog I’ll be showing you exactly how that works.

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other. 


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