BACK TO BASICS #2: How your personal brand works

For those of you who are new to the concept of personal branding (and those of use whose brains can always do with a bit of a reminder) I’m writing a series of Back to Basics blogs – the first of which explained what a personal brand is.  And as I’m a gal who likes to get on with things, let’s move straight on to looking at how it works…

When you look at the Personal Brand Pyramid, you can see how all the different facets of your personal brand come together in a series of layers.  But it’s important to understand that, whilst you are you at all times, you will naturally turn up the volume on different aspects of your brand depending on what you need to get across.  Let me explain…

If you go to a networking event and walk into a room full of people, many of whom you’ll not get a chance to speak to, you need to emphasise your Image.  So pay attention to what you’re wearing and what that says about your brand.

If you take over as the boss of a team, they need know if they can trust and buy into you, so mention your Values early on.  And explain and give examples of your Behaviours to help them understand your way of working.

And if you have a new boss, share your Beliefs with them to help them understand how best to motivate and manage you.

An interview for a job is the time when you obviously turn up the volume on your Reputation and your Skills.

The overriding thing to remember is to have the volume switched on in the first place: be up-front with your personal brand so that the perception people form of you is the right one.  Which is exactly what I’ll be covering in my next blog – so stay tuned!

If you’ve enjoyed these musings, don’t be shy…leave a comment!  And please help me to spread the word using the buttons below.  Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at  Thank you!

Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves.   Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years’ experience in PR coupled with several years as an executive coach means she delivers a service unlike any other. 


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